1. Promoting trade with India
As part of its wide-ranging export support services for Welsh businesses, the Welsh Government run market visits all over the world to introduce Welsh SMEs to new international markets. In May, it’s the turn of the Indian market visit to Mumbai and Bengalaru, which represents one of the fastest growing and increasingly affluent consumer markets in the world. In order to promote this market visit and encourage sign ups within the Welsh business community, we created a short, animated film, which is being disseminated via a targeted digital advertising campaign to key decision makers within organisations.
2. Bowls of creative opportunity in hospitality
Matsudai is the hottest Ramen spot in Wales. Who better to encourage people to consider a career in hospitality than its Operations Ramen-ager, Mawgaine. As part of Working Wales and Visit Wales Hospitality’s #ExperienceMakers campaign, we have been working on a series of ‘day in the life’ reels with people working in the hospitality industry across Wales. Mawgaine gave audiences an insight into her day to show the variety, creativity, and flexibility of roles in hospitality, from planning menus to setting up a new location – it’s not all waiting tables and washing dishes. Check out the reel on Instagram, over at @matsudairamen, @workingwales, or @cymrungweithio for the Cymraeg version.
3. Influencers follow the Countryside Code for Wales
The school holidays are prime time for families getting out and about in the Welsh coast and countryside. As we explore nature’s trails, beaches, mountains and meadows, it’s important to be respectful to the environment, and other people who enjoy it. We arranged for parenting influencer, @welshmummysteph to share her family walk with her followers, highlighting how they can adhere to the Countryside Code for Wales this spring by planning their adventure beforehand, taking their rubbish home with them, following local signs, and more.
4. Sharing the success story of Welsh 3D printing duo
Lifesaving military equipment for the MOD, a full-scale car prototype and a bespoke shopfront display for a high-end Mayfair jeweller… all produced by 3D printing. Tech duo Yousef Ahmed and Ken Pearce started their business, Lunia 3D, four years ago with the help of a Start Up Loan from our client, the British Business Bank. This week we shared the news that they’ve upsized and moved offices to Cardiff, thanks to a very successful first few years in business. You can read more about their big move in Wales Business Insider and Wales 247.
5. All deaf team wins national HR award for diversity efforts
We’ve been shining a light on Transport for Wales’ application support team for its remarkable diversity efforts. The team, all of whom are either deaf or hard of hearing, were winners at the CIPD Awards in Wales 2024. The team of four took home the award for Best Equality, Diversity and Inclusion Initiative at the seventh annual HR and people development awards ceremony with judges praising the team’s collaboration with the Council for Deaf People. This collaboration helped make the organisation more inclusive with the objective of creating more employment opportunities for those who are deaf and hard of hearing and improving company culture overall. You can find out more about Transport for Wales’ diversity initiatives on Signature and Limping Chicken.
