The Week That Was #420

1. Cymru’s launch into the metaverse makes media headlines

Wales, but not as you know it. That’s what we’ve helped Visit Wales launch to the world this week as Cymru becomes the first UK nation to enter the virtual world of the metaverse. The Wales metaverse aims to reach new audiences with an immersive experience, helping potential visitors plan itineraries before visiting Wales in real life. We worked with former BBC gaming and culture correspondent Steffan Powell to host a media briefing with coverage for Cymru’s bold move landing across the world, including with titles including Sky News, BBC, Yahoo! Tech, PC Gamer and Metro. Head to Cymru Wales Metaverse to create your own avatar to explore for yourself.

2. The Ultimutt Selection

Bow-Wow! We’ve been working with Visit Wales to cast some pawfect pups in their latest ad showcasing Wales as the ultimutt destination for dog friendly staycations and we have had an incredible response. Thousands of wagging tails, muddy paws, floppy ears, and puppy dog eyes, with over 4,000 entries, we’ve officially found our stars. Stay tuned to find out more about our winner.  

3.Nightclub turned contemporary neighbourhood

Thanks to investment funding from the commercial branch of our client Principality Building Society, Urban Creation has developed a former nightclub into contemporary student apartments on 48 Park Street. Park Street is one of Bristol’s most sought-after student locations, with close ties to the university and various cafes, restaurants, museums, and galleries. You can read more about the brilliant new build at The Business Desk , WorldNews , Insider Media and visit for more information on Principality Commercial.

4. Embracing neurodiversity in the workplace with the CIPD in Wales

No two minds think alike – in a workplace this diversity can help bring brilliant ideas into reality. But what can be done to help create an environment that embraces these differences? This topic will be explored at the CIPD in Wales half-day conference ‘Neurodiversity and the Workplace’ which will feature talks from CIPD directors and expert speakers; giving attendees the opportunity to network, learn, and share their experiences of neurodiversity. We spoke to Lesley Richards, Head of the CIPD in Wales on how people professionals play a crucial role in championing neurodiversity and you can read the Insider blog for more information on neurodiversity and what exciting sessions are on the agenda for the half-day conference.

5. Rooting for pesticide-free weed removal

“The sun is shining, the flowers are in bloom but oh no, WEEDS are taking up all the room and pests are bringing gloom!” As a part of our PestSmart Campaign with Dŵr Cymru Welsh Water, we’ve teamed up with a range of influencers to share top tips for combatting pests without pesticides. This week gardener and children’s author Matt Lewis joined the campaign: check out his post where he talks about how encouraging wildlife like birds, frogs and hedgehogs into your garden can tackle pests for you.