The Week That Was #421

1. Turner Twins cross the finish line in Shanghai

The checkered flag has officially been waved, as brothers Hugo and Ross Turner reached the end of their unforgettable 7-month journey from London to Shanghai, in the MG Cyberster. There was no better moment to end their journey in China, with the finale coinciding with MG’s 100 year celebration, and the famous Beijing Auto Show. Shenzhen, Beijing, Hangzhou and of course, Shanghai, each unique city formed the perfect experience to round-off their epic journey. Check out our latest film @charging.into.the.future on Instagram.

2. This Girl Walks the Welsh National Trails

Wales and walking are a match made in heaven. From the Wye Valley and the Brecon Beacons, to Eryri and the Pembrokeshire National Park, it was a difficult task picking our favourite routes to offer Cardiff based hiking influencer, @this.girlwalks (Carys) for a trip to promote the Welsh National Trails this National Walking Month. On her trip Carys promoted hiking the lesser known (but equally stunning!) hidden gems of Offa’s Dyke Path and Glyndwr’s Way via three itinerary led Instagram Reels, highlighting the magic of Welsh culture and food along the way. Diolch, Carys!

3. Flour Power: Celebrating the rise of Eko Bakery

We teamed up with support worker Adekunle Ashaolu to help launch Eko Bakery, a niche Nigerian bread shop on Newport’s Commercial Street. Eko Bakery offers a taste of authentic African breads and has been supported by a £25,000 loan from the British Business Bank’s Start Up Loans programme. A constant craving for the home flavours of sweet Nigerian Eko bread was the catalyst for Adekunle’s new business, after he struggled to source Eko in the UK. The dough-licious launch was covered by  the South Wales Argus,  Wales Business Insider and Business News Wales.

4. Put the interest back in saving with Principality Building Society

According to Principality Building Society analysis of CACI data that shows £14.5bn sitting in accounts earning 1% or less, Principality is urging people in Wales to consider their savings and how to make them work harder through higher interest savings accounts. To read  about the coverage generated from the data this week check out Wales 247, Business News Wales, Business Live, South Wales Guardian, Barry and District News and the Penarth Times, and it was also covered in print in the Western Mail.

5. Cleaning Carmarthenshire’s coastline with Green 24

Over the weekend we joined our client, Coleg Sir Gâr, alongside 40+ volunteers, at a beach clean organised by their Green 24 project as part of a Green Warrior Day event. Held on Cefn Sidan beach at Pembrey Country Park, the clean-up recovered 20kg of plastic waste from the award-winning shores (including an inflatable Santa Claus!), thanks to state-of-the-art equipment from Oracle Environmental Experts. We shared this community story with local press, securing coverage with In Your Area, Wales 247, Carmarthenshire Standard, Llanelli Standard, and Carmarthenshire News Online. Hear more from the Green 24 team in our social media film on LinkedIn and Facebook – Green Skills Academy / Academi Sgiliau Gwyrdd.