The Week That Was #422

1. Wales By Tails

Grab the pupcorn! This week saw the launch of Visit Wales’ Wales By Tails campaign, which aims to showcase Wales as the ultimutt destination for dog friendly staycations. Following our canine casting call, which received over 4000 entries, six lucky pups were chosen to star in films for the campaign, including a TV ad which premiered during the final episode of ITV’s For the Love of Dogs. The ad was created with dogs in mind, using blue and yellow colours, sounds that dogs love, and a dedicated doggy cam. Using the ad as a hook, we have worked with Visit Wales to promote Wales as the place to go for a trip away with your doggo. Reaching pawrents through print, online and broadcast was a walk in the park for our team of dog-lovers, who secured coverage in the likes of BBC News Wales, Yahoo! News, BBC Radio Cymru and a host of regional titles across the country.

2. A PRIDE-ful partnership

Our client Principality Building Society is gearing up for summer with the announcement of a three-year main stage sponsorship with Wales’ largest grassroots LGBTQ+ charity and festival, Pride Cymru. The renewed partnership comes after the success of the 2023 collaboration with over 50,000 people interacting with Pride Cymru and an estimated £1.2m in economic activity in Cardiff over the weekend. Pride Cymru is a not-for-profit event organised by volunteer members of the LGBTQ+ community from across Wales who also work to eliminate discrimination through the charity’s outreach work. You can read more about this exciting partnership in News from Wales and Business News Wales.

3. Take a hike during National Walking Month

We have been working with our client – the Wales Coast Path and National Trails – to promote some of their most scenic routes during National Walking Month. Our chosen trail this week is Mumbles Hill and Caswell Bay along the famous Gower Peninsula, where you’ll find hidden coves, rugged coastline and plentiful wildlife in abundance, particularly during these beautiful spring months. Follow this clifftop path from Caswell Bay and Langland Bay to Limeslade Bay and Bracelet Bay, promenading along the coastline and immersing yourself in the scenic surroundings.

4. Breaking news for Business Wales

From celebrating cancer survivors who have dedicated their business to supporting patients, to engineers who turn side gigs into multimillion pound exports, our work with Business Wales sees us sharing success stories with the power to inspire Welsh companies to explore how Welsh Government support can accelerate their growth.     

Creating case studies that encourage entrepreneurs and secure headlines, we’re working to make sure businesses of every shape and size understand how Business Wales’ experts can take them to the next level. To learn more about what support Business Wales can offer your business visit

5. Working Word makes the PR Week Top 150 listings (again)

Every year, industry bible PR Week ranks the top agencies in the UK by revenue. And following our debut showing in the rankings in 2023, we’ve followed up with a further showing this year.

Thanks to the brilliant people and projects we’ve worked with over the past twelve months, we’ve been ranked:

💓 4th biggest public sector revenue in the UK
📈 44th biggest corporate & financial revenue in the UK
🤝 68th biggest b2b revenue in the UK
🏥 34th biggest healthcare revenue in the UK
😎 161st biggest revenue in the UK

Thanks and diolch to all our clients and colleagues for making it possible.