The Week That Was #423

1. Amdani Hi. For Her

Since October 2022, the Cymru Football Foundation has invested over £9m in fit-for-future facilities across Wales. Any Football Association of Wales clubs can apply to the Foundation for grants to upgrade their facilities so that they can be enjoyed by their communities for years to come. Last week we travelled to Clydach FC to meet Cymru record goalscorer Helen Ward who was opening their new female-friendly facilities at Coed Gwilym Park. Kickstarting a season of highlighting their good work, we captured just why these facilities will make such a huge difference at grassroots level. You can catch all the action here.

2. Helping Hafod show its true colours at conference

For the past few months, we’ve been working with Hafod, a not-for-profit organisation focused on making lives better by building communities and making connections. At their staff conference on Tuesday, hundreds of colleagues from across the business saw the premiere of a pair of films we’ve made with their team capturing the essence of what makes Hafod who they are.  Reports of their reception include happy tears, setting the scene for collaboration on the day. Watch this space for more stories from this socially conscious organisation doing things differently.

3. A little snippet of summer in Carmarthenshire

Finding the perfect location for a family getaway that ticks all the boxes can often feel like an impossible mission… one, that family travel influencer, Hanna (Little Snippets) has finally cracked. We invited Hanna and her family to Carmarthenshire on behalf of our client, Discover Carmarthenshire, for a summer weekend to promote the area as the go-to summer holiday destination. Hanna showcased a fabulous weekend of sun, watersports and castle adventures across her social media, with a blog post in the mix set to publish over the next few weeks, right in time for the summer holidays.

4. Dulas’ export strategy supports vaccination programmes in Africa

Machynlleth manufacturer Dulas develops and implements renewable energy initiatives that support communities in the most rural parts of the world. The company has recently secured a string of contracts worth £2.5m in West Africa, distributing hundreds of life-saving solar-powered vaccine fridges to remote communities in places like Guinea and Burkina Faso. Thanks to the Welsh Government’s export support, including market visits to target regions, Dulas has built strong links with vaccination programmes and hopes to build on this success with additional market visits to West Africa. You can read more about Dulas’ export success on Wales Business Insider, Business News Wales, Powys County Times and more.

5. Diolch to the dogs

With the launch of Visit Wales’ new ‘Wales by Tails’ advertising campaign across TV and digital channels, we sent out some thank you gifts to our cast of doggy stars who took part in filming last month. After a whopping 4,000 entries, the six chosen pups travelled to the Vale of Glamorgan where they were put to work to showcase Wales as the ultimutt dog-friendly holiday destination. Their hard work was rewarded handsomely with Goodwash dog-friendly goodies, and we loved seeing them receive their packages in the post! Keep your eyes peeled for the Wales by Tails campaign across your social channels this month to see more furiendly faces.