1. Guardian home page for our story on Wales' oldest record label
Co-founded by Dafydd Iwan, Wales’ oldest record label Sain has over 26,000 tracks in its back catalogue. From its first single- 1969’s Dŵr, a protest song by Huw Jones about the flooding of the Tryweryn Valley – the label’s archive includes some of the most important Welsh language music recorded in the last 50 years and is synonymous with Welsh language political struggles and culture. Thanks to funding from the ARFOR Challenge Fund and support from the National Library of Wales, a project is underway to digitise the archive, preserving the music for future generations and inspiring new collaborations. We worked with the Guardian on a story to share the news, hitting their homepage on Thursday. Read more here (and you might just find your new favourite song).
2. Hitting the headlines on the housing market with Principality
For the first time in more than a year house prices in Wales have risen, according to Principality’s latest data. This rise comes after five consecutive quarters of decline with the average house price being £236,369, a 3.1% increase since last quarter. Every three months we work on sharing the exclusive scoop of Principality Building Society’s House Price Index and this week we made headlines across the country including a BBC Radio Wales interview, BBC Online, ITV Online, the Western Mail, Business News Wales, Property Wire, ITV News, The Intermediary, Business Live, and Nation.Cymru to name a few.
3. Manufacturing headlines for Axiom
Smart technology is revolutionising our homes and the way we live our lives, but do you ever consider who actually creates these innovations? Our tech minded team have been promoting a major partnership between our client, Axiom, and Switchee, a British technology company that works with over 130 social housing providers to help keep homes warm, safe, and sustainable for residents. How will technology designed in the UK and manufactured in Wales harness data to benefit thousands of households across the UK? You can find out here in a piece we secured with electronics manufacturing news source, EMS Now.
4. Culture by the coast of Swansea and Mumbles
What comes to mind when you think of Swansea Bay? Stunning beaches, excellent food, and famous walking routes are what makes the area a much-loved holiday destination. But Wales’ second city’s cultural scene has a rich history. In the 1930s, a group of artists, musicians, poets and writers- including Dylan Thomas- known as the Kardomah Gang would meet in the café of the same name. Fast forward a century, and we’ve been working with long-standing client Visit Swansea Bay to promote the area as a go to cityscape for a cultural weekend, by sending London-based travel influencer, Eboni Ivory, to check out what it has to offer. From jazz festivals in the heart of the city to sauntering through the independent galleries of Mumbles, Eboni truly fell in love with Swansea, something which is clear in her glowing reviews on Instagram.
5. BSL film highlights Llais’ impact
We launched Llais, Wales’ body for health and social care, last April when it replaced Community Health Councils and we’ve been working with the team there to shout about their great work ever since. We recently updated our campaign content with a British Sign Language film, which is being used to highlight the impact Llais has had during the past year in recruiting volunteers and championing the opinions of everyone in Wales on our social and health services. This is on top of the radio ad and integrated out of home campaign we instigated during launch, which featured on billboards and bus backs and at clinics, hospitals and community hubs up and down Cymru.
