500 players from nearly 50 countries took part in a week-long festival of football and much more at the 17th Homeless World Cup in Cardiff. We worked alongside actor and activist Michael Sheen to design and deliver an award-winning multi-channel strategic communications campaign helping transform the lives of those with lived experience of homelessness and …
Homeless World Cup: Changing Lives Through Football 2019 Read More »
We were brought into the wider FAW comms team to help build on the legacy of the previous tournament, create conversations, bring people together, and share stories that people won’t forget about Wales, its culture and national teams. Objectives Position Cymru & Welsh Football as pivotal to, & embedded within, Welsh culture & life. Create …
Launching a new domestic football league in Wales with a multi-channel campaign that led on Wales becoming only the third country in Europe to remove ‘women’s’ from its league names. The league rebrand was introduced to the world with a punchy hero film which asked rhetorical questions about when football becomes no longer just ‘football’ …
Every year since 2018, we’ve beat the drum for Welsh language music in a multi-channel campaign that’s made more people want to learn Welsh. Coverage everywhere from BBC Breakfast to The Guardian. Spotify and Shazam partnerships and playlists. School competitions. Business collabs. Securing celebrity ambassadors. Free gigs across the world from Budapest to Brooklyn. Proud …
Set a dinosaur on the loose across the city in a campaign that drove record visitor numbers to the Museum and won international awards. Objectives Drive target audience to the Museum’s website, specifically generating a 9% year on year increase in website views between May to November To sell over 300 exhibition tickets per day for …
Early in 2021, we helped promote a digital event for the National Forest for Wales through YouTube ads, Google Display ads and reaching out to a database of BAME and local community groups. The National Forest of Wales will be a connected ecological network running throughout Wales, and the events gave people the option to …
Promoting a digital event for The National Forest for Wales Read More »
Welsh women’s football is on the up, but visibility, awareness and confidence are issues at grassroots. Our campaign- awarded gold for best social media campaign in Wales by CIPR- encourages, inspires and empowers girls across Wales to play, watch and engage with ‘the beautiful game’ through an Instagram channel targeted at 13-24 year olds. Objectives …
Wales is rich in history and culture. Everyday, diverse audiences across Wales have unique stories which deserve to be told and heard. The #MyStoryofWales campaign encouraged people to pay a visit to Wales’ national museums and to share their own unique stories or experiences from the museum and their surrounding areas. Objectives To increase our Amgueddfa Cymru …
Making news from olds, our team grabbed national headlines and social shares with a campaign encouraging people to discover something new and exciting within the nation’s archives, winning a CIPR gold award for the best arts and culture campaign of the year. Objectives Increase public awareness and raise the profile of local, university and private …
Working Word
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