The Week That Was #340

1. Four new Homeless World Cup champions announced

The Homeless World Cup has a big place in our hearts after our work on the 2019 tournament. This week, we helped them announce a new look ambassador programme. On Monday’s World Homeless Day, Mexican actress Cristina Rodlo, English actor Hero Fiennes Tiffin, Palestinian footballer Honey Thaljieh and Welsh actor and activist Michael Sheen became Homeless World Cup Champions and will support the Foundation across the next 12-months. The new Champions are passionate about using the power of football to support and inspire people who are homeless to change their own lives and to change perceptions and attitudes towards people who are experiencing homelessness.  Read more in Nation.Cymru here

2. Shining a light on the best in Wales’s start up scene

This week saw two big announcements from the British Business Bank in Wales: the appointment of Jess Phillips to the role of Senior Manager for Wales and the reveal of this year’s Start Up Loan Ambassador for Wales, sustainable women’s sportswear company Dryad. Dryad’s founders Matt and Joby secured a £25,000 loan from the Bank last year and the business has been making serious tracks since then: most recently being listed as one of Runner’s World’s top ten sustainable brands. Check out some of the week’s coverage here and here.

3. Washington Post coverage as BBC podcast completes series

The last episode of BBC Sounds podcast Transfer: The Emiliano Sala Story dropped this week.  The series tells the tragic story of the Argentinian footballer who died on a flight to Cardiff in 2019, just as his career was set to light up the Premier League.  We’ve been working with BBC to  spread word and attract listeners, securing coverage across the world including this piece in the US newspaper of record, the Washington Post.

4. Wales Business Insider and FAW: everything to play for

As Wales’s first World Cup in 64 years is fast approaching, we helped piece together an article for the Wales Business Insider with Football Association of Wales and editor Douglas Friedli, who reviews the business of sport in Wales. Ian Davis, chief commercial and engagement officer at the FAW, talks about brand, sponsorship, digitization and more. Check it out here.

5. Working Word bags five awards at CIPR PRide Cymru Awards 2022

We took home five awards for our campaigns including gold for our work on Dydd Miwsig Cymru, National Museum: My Story of Wales and Sport Wales: Back in the Game  silver for Football Association of Wales: Adran Leagues Launch and Dŵr Cymru: Pestsmart at this year’s PR Oscars – the Pride Cymru Awards. Big love to our team for their amazing work and our clients for working with us on campaigns that mean more – DIOLCH!