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National Lottery: Wrexham and Flintshire’s National Lottery Lifechangers

The National Lottery wanted to celebrate decades of changing lives through contributing millions of pounds to good causes in the Wrexham and Flintshire areas by launching a campaign championing local extraordinary people. Objectives Create a launch film and 6 hero films suitable for multi platforms covering the main areas of interest – arts, sport, heritage …

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GWLAD – Gŵyl Cymru’r Dyfodol /Future Wales Festival

Case Study / By workingword1

A festival to mark two decades of devolution in Wales. That’s what we created with Senedd Cymru. A five-day festival focusing on the future of Wales, 20 years after the Assembly first opened in Cardiff Bay. Our team created a brand, co-created events with partners, brought celebrities in to celebrate and managed the event. Objectives …

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Dŵr Cymru Welsh Water: PestSmart

Case Study / By workingword1

After seeing increased levels of pesticides in Welsh waters, Dŵr Cymru Welsh Water launched the PestSmart campaign in 2018 to raise awareness of the environmental impact of incorrectly using, storing or disposing of pesticides. Originally targeting professional pesticide users like farmers and growers, in 2020, Dŵr Cymru brought us on board to create an integrated …

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Business Wales: Export Exemplars

Case Study / By workingword1

An ambitious and creative integrated communications campaign, Export Exemplars is a Business Wales campaign aiming to inspire Welsh SMEs in Wales to start their exporting journey. With a focus on film and generating engaging visual content for the accompanying digital advertising strategy, the Export Exemplars campaign has shot on location around the world, from Dubai …

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Homeless World Cup: Changing Lives Through Football 2019

Case Study / By workingword1

500 players from nearly 50 countries took part in a week-long festival of football and much more at the 17th Homeless World Cup in Cardiff. We worked alongside actor and activist Michael Sheen to design and deliver an award-winning multi-channel strategic communications campaign helping transform the lives of those with lived experience of homelessness and …

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Football Association of Wales: Euro 2020

Case Study / By workingword1

We were brought into the wider FAW comms team to help build on the legacy of the previous tournament, create conversations, bring people together, and share stories that people won’t forget about Wales, its culture and national teams. Objectives Position Cymru & Welsh Football as pivotal to, & embedded within, Welsh culture & life. Create …

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Football Association of Wales: Adran Leagues

Case Study / By workingword1

Launching a new domestic football league in Wales with a multi-channel campaign that led on Wales becoming only the third country in Europe to remove ‘women’s’ from its league names. The league rebrand was introduced to the world with a punchy hero film which asked rhetorical questions about when football becomes no longer just ‘football’ …

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Dydd Miwsig Cymru

Case Study / By workingword1

Every year since 2018, we’ve beat the drum for Welsh language music in a multi-channel campaign that’s made more people want to learn Welsh. Coverage everywhere from BBC Breakfast to The Guardian. Spotify and Shazam partnerships and playlists. School competitions. Business collabs. Securing celebrity ambassadors. Free gigs across the world from Budapest to Brooklyn. Proud …

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National Museum Cardiff: Dinosaur Babies

Case Study / By workingword1

Set a dinosaur on the loose across the city in a campaign that drove record visitor numbers to the Museum and won international awards. Objectives Drive target audience to the Museum’s website, specifically generating a 9% year on year increase in website views between May to November To sell over 300 exhibition tickets per day for …

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Promoting a digital event for The National Forest for Wales

Case Study / By workingword1

Early in 2021, we helped promote a digital event for the National Forest for Wales through YouTube ads, Google Display ads and reaching out to a database of BAME and local community groups. The National Forest of Wales will be a connected ecological network running throughout Wales, and the events gave people the option to …

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workingword1

Cardiff

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