In March 2022, Wales based skills and training provider Itec announced that they were one of 13 organizations contracted to deliver the Welsh Government’s £200m Jobs Growth Wales+ (JGW+) as a part of the Young Persons Guarantee. JGW+ gives 16-19 year olds living in Wales the skills, qualifications and experience they need to begin their …
The Celtic Routes project is a cross-Irish Sea set of collaborative counties in Ireland (Wicklow/Wexford/Waterford) and Wales (Pembrokeshire/Ceredigion/Carmarthenshire) who formed a partnership to deliver a tourism heritage project aimed at bringing Celtic culture, spirit and soul to new audiences, showcasing the ancient relationship between the two countries. We led on PR, media relations and social …
Moondance Cancer Initiative find, fund and fuel brilliant people and brave ideas to make Wales a world leader in cancer survival. The not-for-profit, philanthropically funded organisation aims to accelerate significant and sustained improvement in cancer survival outcomes over the next 10 to 15 years in Wales. We boosted Moondance’s visibility with targeted PR, orchestrated media …
The UK government’s economic development bank. Its mission is to drive sustainable growth and to enable the transition to a net zero economy, by improving access to finance for smaller businesses. In 2021 the Bank engaged Working Word to start communicating specifically with audiences in Wales for the first time. We launched the Bank to …
We launched this innovative project to digitise half a million clips from the history of Welsh broadcasting and make them available to the public. Based at The National Library of Wales in Aberystwyth, it’s the first national broadcast archive in the UK and includes an interactive exhibition where the public can watch and listen to …
A football tournament like no other that uses the power of sport to change lives. 300+ players from 30 nations competed in the 20th anniversary of the Homeless World Cup in Sacramento. Our team was on the ground in California, working media relations, digital and social media, sharing powerful stories about players on a journey …
We partnered with our agency pals at SBW on an integrated campaign for the Welsh Government – spreading the word on the financial support available to people in Wales during the cost of living crisis. We ran an influencer campaign and a media relations programme directing audiences to Advicelink Cymru, allowing people in Wales to …
Welsh Government: Here to Help with the Cost of Living Read More »
The aim of our campaign, #TimeToPlay, was to increase awareness about Playful Childhoods as the go to organisation for children’s play in Wales and included a survey-led press release, curated media package, vox pop films and a paid for social media campaign. We have also been filming a documentary capturing the essence of play and …
Welsh Blood Service became the first community partner of the Football Association of Wales’ JD Cymru Leagues and Genero Adran Leagues, using clubs place at the heart of communities to drive donations. Our Blood, Sweat and Cheers campaign has been ongoing since 2019 and raises awareness around donations and their ability to save thousands of …
Back in the Game. That’s what we aimed to encourage and motivate people across Wales to do in 2021. To return to exercise as lockdowns lifted through an inspirational and informative multi-channel integrated campaign. Objectives Motivate people to be active Give people confidence to safely return to exercise and sport as restrictions ease Raise awareness …
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