As a capsule element of our long-standing, wider core work with the British Business Bank, we helped the Bank launch the £130m Investment Fund for Wales (IFW) in November 2023. The launch campaign aimed to engage with Wales’ diverse audience of new and growing businesses and raise awareness of the opportunities available to them through …
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Working Word delivered a bilingual, integrated, PR, film and social media campaign targeting staff at schools, colleges and pupil referral units to offer transparency on Estyn’s inspection process and to debunk recurring misconceptions about inspections. Objectives Create a high impact bilingual campaign explaining the inspection process and shifting perceptions of the inspection experience. Highlight throughout …
Public Health Wales were looking for help to deliver a targeted communications campaign to increase awareness, education and uptake of the Human Papillomavirus (HPV) vaccine. We built a fully bilingual brand with a memorable strapline to engage defined audiences. This was integrated into all comms, including a stakeholder toolkit, films, social media & digital ad …
Replacing the board of Community Health Councils (CHCs) and seven CHCs, we launched Llais, the new citizens voice body for health and social care in Wales. We developed and delivered a bilingual integrated communications campaign across paid, earned and owned media to raise awareness of the new body and encourage volunteer sign ups. Objectives Create …
The Homeless World Cup is rich in drama. That’s why it was no surprise when Netflix’s sports movie The Beautiful Game hit the global top five on release in 2024. Starring Bill Nighy, Micheal Ward and Callum Scott-Howells, the film follows the England team as they travel to Rome to take on teams from around the …
Tŷ Newydd is a haven for empowering, enriching and brightening lives. We helped position the National Writing Centre and the north Wales home of Literature Wales, through the delivery of a bilingual, integrated PR, film and social media campaign. Objectives Boost the participation and sales of Tŷ Newydd’s Dy Bennod Nesaf residential, day-long and virtual …
In March 2022, Wales based skills and training provider Itec announced that they were one of 13 organizations contracted to deliver the Welsh Government’s £200m Jobs Growth Wales+ (JGW+) as a part of the Young Persons Guarantee. JGW+ gives 16-19 year olds living in Wales the skills, qualifications and experience they need to begin their …
The Celtic Routes project is a cross-Irish Sea set of collaborative counties in Ireland (Wicklow/Wexford/Waterford) and Wales (Pembrokeshire/Ceredigion/Carmarthenshire) who formed a partnership to deliver a tourism heritage project aimed at bringing Celtic culture, spirit and soul to new audiences, showcasing the ancient relationship between the two countries. We led on PR, media relations and social …
Moondance Cancer Initiative find, fund and fuel brilliant people and brave ideas to make Wales a world leader in cancer survival. The not-for-profit, philanthropically funded organisation aims to accelerate significant and sustained improvement in cancer survival outcomes over the next 10 to 15 years in Wales. We boosted Moondance’s visibility with targeted PR, orchestrated media …
The UK government’s economic development bank. Its mission is to drive sustainable growth and to enable the transition to a net zero economy, by improving access to finance for smaller businesses. In 2021 the Bank engaged Working Word to start communicating specifically with audiences in Wales for the first time. We launched the Bank to …
Working Word
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