Case Study

In March 2020, Welsh Government turned the focus of its Communities channels to providing support for people across Wales during Covid-19.  Our aim was to make Wales’ communities feel supported throughout the pandemic.  Objectives Make a microsite a one-stop hub to share information, advice and encouragement with supporting and isolating audiences. Create social content to …

Welsh Government: Looking Out for Each Other During Covid-19 Read More »

Storytellers from across Wales share their secrets of lesser-known corners of Cymru in a digital campaign aimed at driving tourism. Objectives Tell digital stories from some of Wales’ hidden spots to an in-country audience. Use search insights to inform content. Create one story package per month from August into the autumn shoulder season and Christmas. …

Visit Wales: This is My Wales Read More »

Every year since 1922, the youth of Wales have sent a peace and goodwill message to the world.  Our team worked with the Urdd in a year like no other to continue the tradition pivoting our plan to create a compelling film and supporting communications campaign during the COVID-19 crisis. Objectives Engage a diverse group …

Urdd Gobaith Cymru Read More »

Although a recognised brand for its high street presence, sponsorship of Wales’ national stadium, and as a large employer in Wales, Principality Building Society (PBS) wanted to position itself as experts in the housing market and increase its share of voice on the housing agenda in Wales. Our brief was to create a campaign executed …

Principality Building Society’s House Price Index Read More »