Storytellers from across Wales share their secrets of lesser-known corners of Cymru in a digital campaign aimed at driving tourism. Objectives Tell digital stories from some of Wales’ hidden spots to an in-country audience. Use search insights to inform content. Create one story package per month from August into the autumn shoulder season and Christmas. …
Every year since 1922, the youth of Wales have sent a peace and goodwill message to the world. Our team worked with the Urdd in a year like no other to continue the tradition pivoting our plan to create a compelling film and supporting communications campaign during the COVID-19 crisis. Objectives Engage a diverse group …
Although a recognised brand for its high street presence, sponsorship of Wales’ national stadium, and as a large employer in Wales, Principality Building Society (PBS) wanted to position itself as experts in the housing market and increase its share of voice on the housing agenda in Wales. Our brief was to create a campaign executed …
Principality Building Society’s House Price Index Read More »
In George Orwell’s essay ‘Why I Write’, he declared what he most wanted to do was “make political writing into an art”. Between February and July 2020, we worked with the charity set up in his name, the Orwell Foundation, creating a range of content to showcase long and shortlisted entries in the Orwell Prizes. …
The National Lottery wanted to celebrate decades of changing lives through contributing millions of pounds to good causes in the Wrexham and Flintshire areas by launching a campaign championing local extraordinary people. Objectives Create a launch film and 6 hero films suitable for multi platforms covering the main areas of interest – arts, sport, heritage …
National Lottery: Wrexham and Flintshire’s National Lottery Lifechangers Read More »
A festival to mark two decades of devolution in Wales. That’s what we created with Senedd Cymru. A five-day festival focusing on the future of Wales, 20 years after the Assembly first opened in Cardiff Bay. Our team created a brand, co-created events with partners, brought celebrities in to celebrate and managed the event. Objectives …
GWLAD – Gŵyl Cymru’r Dyfodol /Future Wales Festival Read More »
After seeing increased levels of pesticides in Welsh waters, Dŵr Cymru Welsh Water launched the PestSmart campaign in 2018 to raise awareness of the environmental impact of incorrectly using, storing or disposing of pesticides. Originally targeting professional pesticide users like farmers and growers, in 2020, Dŵr Cymru brought us on board to create an integrated …
An ambitious and creative integrated communications campaign, Export Exemplars is a Business Wales campaign aiming to inspire Welsh SMEs in Wales to start their exporting journey. With a focus on film and generating engaging visual content for the accompanying digital advertising strategy, the Export Exemplars campaign has shot on location around the world, from Dubai …
500 players from nearly 50 countries took part in a week-long festival of football and much more at the 17th Homeless World Cup in Cardiff. We worked alongside actor and activist Michael Sheen to design and deliver an award-winning multi-channel strategic communications campaign helping transform the lives of those with lived experience of homelessness and …
Homeless World Cup: Changing Lives Through Football 2019 Read More »
We were brought into the wider FAW comms team to help build on the legacy of the previous tournament, create conversations, bring people together, and share stories that people won’t forget about Wales, its culture and national teams. Objectives Position Cymru & Welsh Football as pivotal to, & embedded within, Welsh culture & life. Create …
Working Word
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