The number of children needing foster care in the UK has risen by 36% in the last year alone. With many people rethinking their careers as a result of the Covid-19 pandemic and looking for a more fulfilling vocation at a different pace from the traditional nine to five, we launched a campaign with our …
We created a half hour documentary for BBC Radio Wales on the rise in dog thefts over the pandemic. With Wales and the world in lockdown and isolation over the past year, many felt it was the perfect time to buy or adopt a dog. For pandemic pups this came with another, more menacing cost. …
In 2021, the Deputy Minister for Climate Change announced that the Welsh Government had partnered with Coed Cadw to give every household in Wales the chance to plant a tree as part of a commitment to tackle climate change and kickstart the creation of a National Forest for Wales. Following a successful pilot phase in …
In early 2022, we created a 10-part podcast series for BBC Sounds hosted by Michael Sheen introducing new writers from under-represented backgrounds. Organised a special theatre performance where Michael and a host of other actors performed the pieces to a live audience. And saw the series go Stateside. Objectives To create a platform for …
BBC Sounds: Margins to Mainstream with Michael Sheen Read More »
To help position Carmarthenshire as the cycling hub of Wales, we created digital ads across YouTube, Facebook and Instagram. The adverts promoted Carmarthenshire as THE place to go cycling by using a short, highly visual film of the county’s best routes. To reach the most relevant audience, the ads targeted people interested in cycling, sports, …
Discover Carmarthenshire: Digital advertising for Wales’ cycling hub Read More »
In March 2020, Welsh Government turned the focus of its Communities channels to providing support for people across Wales during Covid-19. Our aim was to make Wales’ communities feel supported throughout the pandemic. Objectives Make a microsite a one-stop hub to share information, advice and encouragement with supporting and isolating audiences. Create social content to …
Welsh Government: Looking Out for Each Other During Covid-19 Read More »
Storytellers from across Wales share their secrets of lesser-known corners of Cymru in a digital campaign aimed at driving tourism. Objectives Tell digital stories from some of Wales’ hidden spots to an in-country audience. Use search insights to inform content. Create one story package per month from August into the autumn shoulder season and Christmas. …
Every year since 1922, the youth of Wales have sent a peace and goodwill message to the world. Our team worked with the Urdd in a year like no other to continue the tradition pivoting our plan to create a compelling film and supporting communications campaign during the COVID-19 crisis. Objectives Engage a diverse group …
Although a recognised brand for its high street presence, sponsorship of Wales’ national stadium, and as a large employer in Wales, Principality Building Society (PBS) wanted to position itself as experts in the housing market and increase its share of voice on the housing agenda in Wales. Our brief was to create a campaign executed …
Principality Building Society’s House Price Index Read More »
In George Orwell’s essay ‘Why I Write’, he declared what he most wanted to do was “make political writing into an art”. Between February and July 2020, we worked with the charity set up in his name, the Orwell Foundation, creating a range of content to showcase long and shortlisted entries in the Orwell Prizes. …
Working Word
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