To help position Carmarthenshire as the cycling hub of Wales, we created digital ads across YouTube, Facebook and Instagram. The adverts promoted Carmarthenshire as THE place to go cycling by using a short, highly visual film of the county’s best routes. To reach the most relevant audience, the ads targeted people interested in cycling, sports, …
Discover Carmarthenshire: Digital advertising for Wales’ cycling hub Read More »
In March 2020, Welsh Government turned the focus of its Communities channels to providing support for people across Wales during Covid-19. Our aim was to make Wales’ communities feel supported throughout the pandemic. Objectives Make a microsite a one-stop hub to share information, advice and encouragement with supporting and isolating audiences. Create social content to …
Welsh Government: Looking Out for Each Other During Covid-19 Read More »
Storytellers from across Wales share their secrets of lesser-known corners of Cymru in a digital campaign aimed at driving tourism. Objectives Tell digital stories from some of Wales’ hidden spots to an in-country audience. Use search insights to inform content. Create one story package per month from August into the autumn shoulder season and Christmas. …
Every year since 1922, the youth of Wales have sent a peace and goodwill message to the world. Our team worked with the Urdd in a year like no other to continue the tradition pivoting our plan to create a compelling film and supporting communications campaign during the COVID-19 crisis. Objectives Engage a diverse group …
Although a recognised brand for its high street presence, sponsorship of Wales’ national stadium, and as a large employer in Wales, Principality Building Society (PBS) wanted to position itself as experts in the housing market and increase its share of voice on the housing agenda in Wales. Our brief was to create a campaign executed …
Principality Building Society’s House Price Index Read More »
In George Orwell’s essay ‘Why I Write’, he declared what he most wanted to do was “make political writing into an art”. Between February and July 2020, we worked with the charity set up in his name, the Orwell Foundation, creating a range of content to showcase long and shortlisted entries in the Orwell Prizes. …
The National Lottery wanted to celebrate decades of changing lives through contributing millions of pounds to good causes in the Wrexham and Flintshire areas by launching a campaign championing local extraordinary people. Objectives Create a launch film and 6 hero films suitable for multi platforms covering the main areas of interest – arts, sport, heritage …
National Lottery: Wrexham and Flintshire’s National Lottery Lifechangers Read More »
A festival to mark two decades of devolution in Wales. That’s what we created with Senedd Cymru. A five-day festival focusing on the future of Wales, 20 years after the Assembly first opened in Cardiff Bay. Our team created a brand, co-created events with partners, brought celebrities in to celebrate and managed the event. Objectives …
GWLAD – Gŵyl Cymru’r Dyfodol /Future Wales Festival Read More »
After seeing increased levels of pesticides in Welsh waters, Dŵr Cymru Welsh Water launched the PestSmart campaign in 2018 to raise awareness of the environmental impact of incorrectly using, storing or disposing of pesticides. Originally targeting professional pesticide users like farmers and growers, in 2020, Dŵr Cymru brought us on board to create an integrated …
An ambitious and creative integrated communications campaign, Export Exemplars aims to inspire more Welsh SMEs to start their exporting journey and contact Business Wales to support them to do so. With a focus on media relations, film and generating engaging visual content for a targeted accompanying digital advertising strategy, the campaign has seen us shoot …
Working Word
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